Agentique Pro — Business Model

Last updated: March 5, 2026

Overview

Custom AI automation for professional services firms in Belgium. Each client gets a dedicated Mac Mini with AI assistants configured specifically for their workflows.

Target Industries

• Accounting — Invoice processing, expense categorization, client reminders
• Legal — Contract review, deadline tracking, client intake
• Insurance — Claims intake, policy search, renewal tracking
• Real Estate — Lead response 24/7, viewing scheduling, tenant management
• Recruitment — CV screening, interview scheduling, candidate updates

Pricing

Custom pricing per client based on scope and complexity. Pricing is discussed during the free audit call — no public pricing on the website.

Infrastructure

Component	Details
Hardware	Dedicated Mac Mini per client (M4 24GB from €1,179)
AI Models	Opus/Sonnet for complex tasks, local models for routine
Data	100% local by default. Client controls if/when cloud is used.
Deployment	2-4 weeks to operational

Key Differentiators

• Dedicated system (not shared platform)
• Runs on client's own hardware — data never leaves premises
• Belgian-based team, local support
• No lock-in — cancel anytime
• 50+ proven automation workflows in library

Use Cases

55 deliverable use cases across 5 industries. 42% fully local, 47% hybrid, 11% API-required. See Use Case Library for full details.

Agentique Atelier — Business Model

Last updated: April 1, 2026

Overview

Standardised WhatsApp-based workflows for non-tech local businesses. "Your digital helper" — affordable, simple, no technical knowledge needed.

Target Market

TAM: 112,000-162,000 businesses in Belgium

• Hairdressers & beauty salons
• Restaurants, cafés, bakeries
• Wellness, health, fitness
• Electricians, plumbers, trades
• Retail shops
• Photographers, creatives

Pricing

Custom pricing per client — discussed during free consultation call. No public pricing on website.

Note: Previously €50/workflow flat rate. Changed to custom pricing (April 2026) to allow value-based pricing per customer for early-stage flexibility.

The 12 Workflows

#	Workflow	Complexity
1	WhatsApp Appointment Booking	Simple
2	Booking Confirmation & Reminders	Simple
3	Auto-Reply When Busy	Simple
4	Google Review Request	Simple
5	No-Show Follow-Up	Simple
6	End-of-Day Summary	Simple
7	FAQ Bot	Medium
8	Invoice Reminder	Medium
9	Social Media Post Scheduler	Medium
10	Client Birthday & Loyalty Messages	Medium
11	Supplier Reorder Alert	Medium
12	Bilingual Auto-Response (NL/FR)	Medium

Infrastructure

Component	Details
Hardware	Customer-owned: Raspberry Pi (~€130) or Mini PC (~€200)
Cloud option	None — local only (liability risk with VPS)
AI Models	Gemini Flash (free) + Haiku (cheap fallback)
Data liability	Zero for Agentique — customer owns everything
Deployment	2-3 business days for typical 3-workflow package

Margins

Near-zero infrastructure costs (customer owns hardware, free/cheap AI models). Agentique sells pure IP: configuration, templates, expertise.

Phase 1 Targets

Hairdressers + Electricians — highest need, simplest workflows.

Belgium Market Research — Atelier

Research date: March 3, 2026

Total Addressable Market

112,000 - 162,000 businesses in Belgium across 7 categories.

Category Breakdown

Category	Est. Businesses	Key Pain Points
Food & Drink	35,000-45,000	Reservations, reviews, supplier orders, daily specials
Personal Care	20,000-25,000	Booking, no-shows, reminders, product reorders
Health & Wellness	15,000-20,000	Scheduling, intake forms, billing, follow-ups
Trades	25,000-35,000	Quotes, invoicing, scheduling, job tracking
Retail	10,000-20,000	Stock tracking, customer inquiries, social media
Creative	5,000-10,000	Booking, portfolio sharing, invoicing, follow-ups
Other	5,000-10,000	Varied — cleaning, tutoring, pet services

Competitive Landscape

No dedicated AI automation tool for non-tech SMEs exists in Belgium. This is a gap.

Competitor Type	Price Range	Limitation
DIY platforms (Zapier, Make, n8n)	€0-100/mo	Requires technical expertise
Chatbot platforms (Tidio, Botpress)	€25-750/mo	Customer service only
Boutique consulting	€2,000-15,000/mo	Expensive, project-based
Full-time admin hire	€4,100/mo	Human cost, limited scalability

Regulatory Tailwind

e-Invoicing mandate 2026 — regulatory forcing function pushing businesses toward digital tools. Agentique positioned to help with the transition.

Time-to-Market Analysis

Analysis date: March 13, 2026

Executive Summary

Typical 3-workflow customer package: 4-6 hours of work, delivered in 2-3 business days.

First customer per industry type adds 40-60% overhead for template creation. Subsequent customers: 40% faster.

Per-Workflow Time Estimates

Workflow	Complexity	First-Time	Template Exists
WhatsApp Booking	Simple	~95 min	~60 min
Booking Reminders	Simple	~65 min	~35 min
Auto-Reply When Busy	Simple	~48 min	~30 min
Google Review Request	Simple	~53 min	~33 min
No-Show Follow-Up	Simple	~60 min	~37 min
End-of-Day Summary	Simple	~65 min	~40 min
FAQ Bot	Medium	~155 min	~110 min
Invoice Reminder	Medium	~100 min	~65 min
Social Media Scheduler	Medium	~115 min	~70 min
Birthday & Loyalty	Medium	~87 min	~53 min
Supplier Reorder	Medium	~100 min	~75 min
Bilingual NL/FR	Medium	~142 min	~90 min

Customer Promise

"After our visit, your automation will be live and tested within 2-3 business days. You'll see your first test message within 24 hours."

Package Estimates

Package	First-Time Industry	Template Exists
1 simple workflow	2-3 days	1-2 days
3 simple workflows	3-4 days	2-3 days
3 medium workflows	5-6 days	3-4 days
Mixed (2 simple + 1 medium)	3-4 days	2-3 days

Key Recommendations

1. Build templates for top 3 industries NOW — 6 hours investment, saves 40% per future customer
2. Create pre-visit data collection form — saves 20-30 min per customer
3. Offer "Starter FAQ" (10 questions) — cuts biggest time bottleneck in half

Local LLM Hardware Benchmark

Report date: February 2026

Summary

Analysis of all use cases for local/hybrid/API feasibility.

Category	Count	Percentage
Fully local (no cloud needed)	23	42%
Hybrid (local + occasional API)	26	47%
API required	6	11%

Recommended Model Stack

Use Case	Model	Notes
General tasks	Gemma3 12B / Qwen3 8B	Runs on any device
Complex reasoning	Llama 3.3 70B / DeepSeek-R1 32B	Needs 48GB+ RAM
Legal / Tax analysis	Claude API (Opus/Sonnet)	Too critical for local models

Hardware Pricing (Belgium)

Device	Price	Best For
Mac Mini M4 24GB	€1,179	Pro Starter — handles most workflows
Mac Mini M4 Pro 48GB/1TB	€2,359	Pro Professional — runs 70B models
Mac Mini M4 Pro 64GB/1TB	€2,589	Pro Premium — maximum capability
Raspberry Pi 5 8GB	~€130	Atelier — lightweight workflows
Mini PC (N100)	~€200	Atelier — more headroom

Industry Research: Accounting

Research date: February 2026

Full research report available in workspace. Key findings:

• Use cases: 11 deliverable workflows
• Key automation: Invoice data extraction, expense categorization, client reminders, report generation
• Belgian context: e-invoicing mandate 2026, Peppol network, UBL format
• Time savings: Up to 80% reduction in document processing

Industry Research: Legal

Research date: February 2026

• Use cases: 11 deliverable workflows
• Key automation: Client intake, contract intelligence, deadline tracking, status updates
• Belgian context: Judicial codes, bar association requirements, bilingual legal system
• Time savings: 10+ billable hours reclaimed per week

Industry Research: Insurance

Research date: February 2026

• Use cases: 11 deliverable workflows
• Key automation: Claims intake, policy search, renewal tracking, client communication
• Belgian context: FSMA regulations, broker model dominance
• Time savings: 3x faster claims processing

Industry Research: Real Estate

Research date: February 2026

• Use cases: 11 deliverable workflows
• Key automation: 24/7 lead response, viewing scheduling, tenant requests, lease management
• Belgian context: IPI certification, regional market differences (Flanders/Brussels/Wallonia)
• Time savings: Zero missed leads, 24/7 availability

Industry Research: Recruitment

Research date: February 2026

• Use cases: 11 deliverable workflows
• Key automation: CV screening, interview scheduling, candidate updates, onboarding
• Belgian context: Tight labor market, bilingual requirements, interim sector regulations
• Time savings: Screen 100 CVs in minutes, not days

Industry Research: Horeca

Research date: March 9, 2026

• Use cases: 12 workflows identified
• Key automation: Reservation management, menu inquiries, review collection, supplier orders, staff scheduling
• Belgian context: High competition, tourism dependency in some regions, bilingual service areas

Industry Research: Wellness & Beauty

Research date: March 16, 2026

• Use cases: 12 workflows identified
• Key automation: Appointment booking, reminders, loyalty programs, product recommendations, intake forms
• Belgian context: Growing wellness market, strong repeat customer patterns

Use Case Library

79 use cases across 7 industries

Pro Use Cases (55)

Industry	Count	Fully Local	Hybrid	API Required
Accounting	11	5	5	1
Legal	11	4	5	2
Insurance	11	5	5	1
Real Estate	11	4	6	1
Recruitment	11	5	5	1

Atelier Use Cases (12 + research)

12 standardised workflows in database. Additional industry research (Horeca, Wellness) adds 24 more identified use cases.

→ View all 12 Atelier workflows in detail

Interactive Library

Full searchable dashboard available at: http://192.168.129.31:8082 (local network only)

Atelier — 12 Standardised Workflows

All workflows use WhatsApp as primary channel

Simple Workflows (6)

Workflow	What It Does	Time Saved
📅 WhatsApp Booking	Bot checks calendar, proposes slots, confirms via WhatsApp	3-5h/week
🔔 Booking Reminders	Auto-sends confirmation + 24h/2h reminders	2-3h/week
✋ Auto-Reply When Busy	Auto-responds during configured busy hours	1-2h/week
⭐ Google Review Request	Sends review link X hours after service	1h/week + reputation
📞 No-Show Follow-Up	Detects missed appointments, sends rebooking message	1h/week + revenue
📊 End-of-Day Summary	Daily WhatsApp recap at closing time	30min/day

Medium Workflows (6)

Workflow	What It Does	Time Saved
❓ FAQ Bot	Answers common questions from configured Q&A list	3-5h/week
🧾 Invoice Reminder	Chases payments at 7/14/30 days, escalating tone	2-3h/week
📱 Social Media Scheduler	Posts pre-prepared content on schedule	2-4h/week
🎂 Birthday & Loyalty	Birthday wishes + milestone messages	1h/week + retention
📦 Supplier Reorder Alert	Stock tracking + WhatsApp alerts when low	1-2h/week
🇧🇪 Bilingual NL/FR	Language detection + bilingual responses	2-3h/week

Website Copy

Last updated: April 1, 2026

Website Structure

Pro Pages

• Landing — Brand selector (Pro ↔ Atelier)
• Homepage — Hero, problem/solution, how we work, industries, FAQ, CTA
• Industries — Tabbed view: Accounting, Legal, Insurance, Real Estate, Recruitment
• Services — 3 service pillars + comparison matrix + CTA (pricing removed)
• About — Mission, team, values
• Contact — Form + info + FAQ
• Privacy — Data approach

Atelier Pages

• Homepage — Hero, how it works, workflow grid (4×3), FAQ, CTA
• Services — All 12 workflows detailed (pricing removed)
• About — Friendly copy, founder section, values
• Contact — Form + info + FAQ, matching Pro layout

Key Messaging Rules

• ❌ No pricing on website (custom per client)
• ❌ No "chaos", "pain points", or jargon
• ❌ No GDPR references — use "100% local" / "your data stays yours"
• ❌ No cloud/VPS mentions on Atelier (local device only)
• ✅ Professional but approachable tone
• ✅ Atelier: more accessible vocabulary ("your digital helper" not "AI workflow automation")
• ✅ All CTAs lead to "Book a free call" / "Get in touch"

Preview Links (Local Network)

Website: http://192.168.129.31:8081

Use Case Library: http://192.168.129.31:8082

Moving to Cloudflare (agentique.be) — in progress.

Team & Channels

Updated: April 2, 2026

Team

Person	Role	Channel
Thomas (El Pugg)	Founder, overall strategy, website, QC	#général
Anael (IZBY)	Marketing & sales — prospects, decks, GTM	#marketing
Njde (accent1337)	Pricing & financial plan — unit economics, growth	#finance
Botbot	AI agent — research, building, coordination	All channels

Decision authority: Big decisions go through Thomas. Anael and Njde work freely in their domains.

Discord Channels

Channel	Purpose
#général	Main coordination — Thomas + Botbot
#marketing	Prospects, decks, go-to-market strategy
#finance	Pricing, break-even, growth projections
#website	Website design, content, Cloudflare deployment
#use-cases	Industry research summaries

Working Setup

• Capacity: 3 people × 40h/week, no salaries initially
• Fixed costs: ~€310/month (Claude API €200, domain €10, other €100)
• Marketing budget: €1,000 launch + €50/month ongoing

Key Decisions Log

All major decisions with dates and rationale

Branding

Decision	Date	Rationale
Two brands: Pro + Atelier	Mar 5	Different audiences, pricing, infrastructure
Atelier name confirmed	Mar 5	Thomas's choice
Atelier visual: coral + cream	Mar 7	Warm, approachable — contrasts Pro's dark mode
Framer abandoned → stay HTML/CSS/JS	Feb 26	Too complex for Thomas

Pricing

Decision	Date	Rationale
Remove all pricing from website	Apr 1	Custom pricing per client for early-stage flexibility
Atelier: was €50/workflow flat	Mar 5	Simple, but changed to custom (Apr 1)
Pro: was €399/€799/€1,499 tiers	Feb 26	Removed from website Apr 1

Infrastructure

Decision	Date	Rationale
VPS/cloud dropped for Atelier	Mar 9	Liability risk — if server goes down/hacked, blame falls on us
Local device only (Pi/Mini PC)	Mar 9	Customer owns hardware, zero liability for Agentique
100% local as key selling point	Feb 28	Differentiator from cloud-only competitors
Hardware NOT customer-facing	Feb 28	Internal recommendation only

Product

Decision	Date	Rationale
12 standardised Atelier workflows	Mar 5	Manageable catalog, covers core needs
Gemini Flash + Haiku for Atelier	Mar 5	Near-zero AI cost
No social proof until real customers	Feb 28	Keep homepage clean, don't fake testimonials
SQLite as structured data store	Mar 5	Simple, local, no external dependencies

Operations

Decision	Date	Rationale
Shared session across Discord channels	Mar 9	Botbot sees full picture, can cross-reference
Claude Max proxy for later	Mar 9	Option exists but start simple
Scout → Haiku (was Gemini)	Apr 1	Reserve Gemini quota for Claude emergency fallback

Infrastructure

Updated: April 2, 2026

Current Setup (Development)

Component	Details
Machine	Mac Mini — 192.168.129.31
OpenClaw version	2026.3.31
Main agent (Botbot)	Claude Opus 4.6 → fallback Gemini Flash
Scout agent	Claude Haiku → fallback Gemini Flash
Designer agent	Claude Sonnet 4.5 → fallback Haiku
Heartbeats	Every 1h on Haiku
Website preview	Port 8081 (website), Port 8082 (use case library)
Database	SQLite — agentique.db (67 use cases, client-ready)
Backups	Latest: pre-update-2026-04-01 (55MB)

Channels

Platform	Status
Discord	✅ Active — 5 channels
Telegram	✅ Active
WhatsApp	⏸ Disabled (for now)

API Keys

Service	Status	Notes
Anthropic (Claude)	✅ Active	Setup token auth
Google (Gemini)	⚠️ Free tier	Quota-limited, reserved for emergency fallback
Brave Search	✅ Active	1,000 searches/month free tier

✅ Action Items

Auto-updated from meeting notes

From: Team Meeting — April 3, 2026

☐	Action Item	Owner	Status
☐	Review website together before go live	All	Pending
☐	Buy domain (agentique.be)	Thomas	Pending
☐	Push website live (Cloudflare)	Botbot	Pending
☐	Finalize logo + color code	Team	Pending
☐	Design business cards	Team	Pending
☐	Clarify "Questions job yourself" items	TBD	Pending

Previously Completed

☑	Action Item	Completed
☑	Remove all pricing from website	April 1
☑	Remove cloud/VPS from Atelier	March 9
☑	Rebuild Atelier About & Contact pages	March 9
☑	Create Discord channels (#marketing, #finance, #website)	March 9 / April 2
☑	Time-to-market analysis for 12 workflows	March 13
☑	Deploy documentation portal	April 3
☑	Fix Gemini fallback (Scout → Haiku)	April 1
☑	Update OpenClaw to 2026.3.31	April 1

📝 Meeting History

All team meetings logged here

Send meeting notes to @Botbot-Agentic on Discord — they'll appear here automatically.

Team Meeting — April 3, 2026

18:20 — Attendees: Njde, Thomas, Anael

Agenda / Discussion Points

1. Review together website before go live
2. Domain buying and live push
3. Logo + color code
4. Business cards
5. Questions — job yourself

Action Items

Action	Owner	Status
Review website before go live	All	Pending
Buy domain	Thomas	Pending
Push website live (Cloudflare)	Botbot	Pending
Finalize logo + color code	Team	Pending
Design business cards	Team	Pending

← Back to Meeting History